It seems the Internet is even shaking up how we get married! We’ve just finished work on this fun video for Ricky & Geraldine’s upcoming wedding and for the whole world to see.

Congratulations on the wedding!

Sandwiches are so huge in the UK it’s almost cultural.

From sandwich bars to supermarkets and even pharmacies, when the clock strikes noon the entire country filters out to get their sandwich fix with every kind of bread, stuffing, and price available. Although a few years behind, Asian sandwich businesses have been steadily scratching away at the lunch time crowd; especially in Singapore and Hong Kong. More than anything, a 10 dollar sandwich no longer seems as inaccessible as it did a few years ago. We have food price inflation to thank for that!

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The Social, a place to play pool or chill out with friends at Bangsar, or party with the best DJ’s at Changkat has just launched a brand new website, www.thesocial.com.my. Rather than competing with the FB Page, the new website acts as a unified destination for the Social’s regular print campaigns and opening up to search engine traffic and PPC advertising.

Check it out and enjoy!

We’ve just signed on with Kaseh Dia for the digital marketing of their latest Film, Haq. Launching early 2010 and oriented at the Malay market, Haq tackles issues of good and evil in an action-packed rich graphics thriller and we’ll be launching a digital campaign on Twitter to build hype and promote the premier. Coming soon!

El Meson is KL’s latest and greatest Tapas bar and we’re proud to announce that Antics Studios will be hitting the web with a fully fledged digital communications campaign involving a great new website with food blogs and exclusive Social Media deals.

The first version of our pdf credentials is now good for download here on Scribd. It’s got the usual stuff; who we are, why we’re amazing and of course our projects to prove it. The new website is almost ready too, coming soon!

How many Digital Agencies do you know sponsor a racing driver??? Antics Studios is an official partner of CharlzRacing and Ro Charlz, a talented racing driver in the Japanese Super GT and the Formula V6 series. We’re proud to announce the launch of www.charlzracing.com, check out the website!

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We’re disappointed to see that Digital Media’s share of the advertising pie did not exceed 0.6% of the nett ad spend in Malaysia. We’re not expecting to be like Australia (13%) or even Japan (15%) and we’ve always known that it’ll be quite a few years yet until digital can compete with our mainstream cousins but a figure under 1% deserves some analysis.

Our medium has been steadily gaining in popularity amongst local and international brands and we’ve seen a string of successful social media campaigns from big brands targeted directly at the Malaysian Market, so why then does Cinema advertising (!) score better than Digital?!

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We’re proud to announce our signing on to produce the Magnum Ice cream digital campaign for Singapore. Working in collaboration with SinKid, the 2009 campaign will build on the international Eva Mendez-fronted ‘World’s Pleasure Authority‘ campaign with an additional twist. The Singapore microsite will get people to submit candid photos enjoying a Magnum IceCream in any of the 10 Magnum Pleasure categories (visual, social, psychological, listening, eating hearing, and winning) to win a prize. People will be able to share their photo on Twitter and Facebook to win entry to the exclusive Magnum Party held in late August.

We’ll be unravelling details as the campaign progresses, it’s all kicking off soon!

Do we throw a load of money buying up banner space and build a website? Or do we go ‘viral’ and get people to talk about us through Twitter and facebook?

These questions can leave even the big ad agencies head-scratching and for every well executed digital campaign there are dozens left wanting with even the best budgets, creatives, and intentions behind them. This blog post sets out some principles for the ultimate campaign.

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