We’ve just signed on with Kaseh Dia for the digital marketing of their latest Film, Haq. Launching early 2010 and oriented at the Malay market, Haq tackles issues of good and evil in an action-packed rich graphics thriller and we’ll be launching a digital campaign on Twitter to build hype and promote the premier. Coming soon!

El Meson is KL’s latest and greatest Tapas bar and we’re proud to announce that Antics Studios will be hitting the web with a fully fledged digital communications campaign involving a great new website with food blogs and exclusive Social Media deals.

The first version of our pdf credentials is now good for download here on Scribd. It’s got the usual stuff; who we are, why we’re amazing and of course our projects to prove it. The new website is almost ready too, coming soon!

How many Digital Agencies do you know sponsor a racing driver??? Antics Studios is an official partner of CharlzRacing and Ro Charlz, a talented racing driver in the Japanese Super GT and the Formula V6 series. We’re proud to announce the launch of www.charlzracing.com, check out the website!

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We’re disappointed to see that Digital Media’s share of the advertising pie did not exceed 0.6% of the nett ad spend in Malaysia. We’re not expecting to be like Australia (13%) or even Japan (15%) and we’ve always known that it’ll be quite a few years yet until digital can compete with our mainstream cousins but a figure under 1% deserves some analysis.

Our medium has been steadily gaining in popularity amongst local and international brands and we’ve seen a string of successful social media campaigns from big brands targeted directly at the Malaysian Market, so why then does Cinema advertising (!) score better than Digital?!

Figures from Nielsens Malaysia Adex

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We’re proud to announce our signing on to produce the Magnum Ice cream digital campaign for Singapore. Working in collaboration with SinKid, the 2009 campaign will build on the international Eva Mendez-fronted ‘World’s Pleasure Authority‘ campaign with an additional twist. The Singapore microsite will get people to submit candid photos enjoying a Magnum IceCream in any of the 10 Magnum Pleasure categories (visual, social, psychological, listening, eating hearing, and winning) to win a prize. People will be able to share their photo on Twitter and Facebook to win entry to the exclusive Magnum Party held in late August.

We’ll be unravelling details as the campaign progresses, it’s all kicking off soon!

Do we throw a load of money buying up banner space and build a website? Or do we go ‘viral’ and get people to talk about us through Twitter and facebook?

These questions can leave even the big ad agencies head-scratching and for every well executed digital campaign there are dozens left wanting with even the best budgets, creatives, and intentions behind them. This blog post sets out some principles for the ultimate campaign.

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We love working with Oil & Gas. Obvious benefits aside, it gives us the opportunity to demonstrate incredible feats of engineering, or communicate the latest technologies and reach out to the general public.

Our latest project for Petrofac combines complex field schematic diagrams and technical data into an interactive presentation designed to showcase their latest oil field installation.

Link to the case study

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One of Malaysia’s premier annual fashion events, the Estee Lauder Model Search is a nationwide campaign culminating in the finals with the winner crowned at KLCC on the 8th of July. Direct calls to action on all media drive viewers to use the website and vote for their favorite models; Estee Lauder having realized the enormous potential in developing a site that does more than merely inform; it engages.

With the conceptualization of a completely reworked microsite, we managed to provide the campaign organisers a method of informing their target audience on the happenings as well as what’s to come in their upcoming roadshows. These updates were also followed up with intricately timed newsletter blasts to drive more people to the site at key points during the competition.

Currently the competition is at Ipoh where more gorgeous ladies will get a chance to be in the running to become the face of the Estee Lauder Model Search. To get more information, visit  the website via the link below

link to the website

link to the case study

Welcome to our new Blog! We’re in the process of shedding skin and launching a new site for our first anniversary. After much growth we have managed to attain a  giant step forward in our capabilities. Currently, we’re building a new interactive website due to launch soon.

In the meantime, have a look at our  projects and articles covering a whole range of  topics from online branding strategies to websites which inspire us.

If you want to find out more about what we do, dont be shy and drop us an email or give us a call