Estee Lauder Model Search 2009

One of Malaysia’s premier annual fashion events, the Estee Lauder Model Search is a nationwide campaign culminating in the finals with the winner crowned at KLCC on the 8th of July. Direct calls to action on all media drive viewers to use the website and vote for their favorite models; Estee Lauder having realized the enormous potential in developing a site that does more than merely inform; it engages.

With the conceptualization of a completely reworked microsite, we managed to provide the campaign organisers a method of informing their target audience on the happenings as well as what’s to come in their upcoming roadshows. These updates were also followed up with intricately timed newsletter blasts to drive more people to the site at key points during the competition.

Currently the competition is at Ipoh where more gorgeous ladies will get a chance to be in the running to become the face of the Estee Lauder Model Search. To get more information, visit  the website via the link below

link to the website

link to the case study