Announcing the Magnum Pleasure Moment 2009!

We’re proud to announce our signing on to produce the Magnum Ice cream digital campaign for Singapore. Working in collaboration with SinKid, the 2009 campaign will build on the international Eva Mendez-fronted ‘World’s Pleasure Authority‘ campaign with an additional twist. The Singapore microsite will get people to submit candid photos enjoying a Magnum IceCream in any of the 10 Magnum Pleasure categories (visual, social, psychological, listening, eating hearing, and winning) to win a prize. People will be able to share their photo on Twitter and Facebook to win entry to the exclusive Magnum Party held in late August.

We’ll be unravelling details as the campaign progresses, it’s all kicking off soon!