Case Studies
Stella Chicken – Branded Microsite
Our largest project to date, the Stella Chicken website forms the root of a comprehensive advertising campaign. We’re providing the Stella brand with an interactive storyboard-based website that ties in directly with viral media, the TVC, packaging, and print advertising. Stellachicken.com is a light-hearted look at the issues with antibiotic fed chicken and the benefits of eating healthier. Links to social networking, a shop finder, and the TVC encourage people to spread the word.
Estee Lauder Model Search 2009
Anchoring the 2009 nationwide model search campaign the website combines road shows, TVC’s, newspaper and magazine advertizing with a coordinated online effort to promote the campaign and get people to interact. Users can find out how to become an Estee Lauder Model, vote for their favorite candidates, and directly share their experiences on facebook.
Be Yoga – Branded Microsite
Be Yoga is KL’s latest yoga studio formed from True Yoga’s celebrity instructor, Ninie Ahmed. The website’s core concept is to communicate the sophisticated aesthetic and welcoming nature of the yoga studio before you even walk through the door, striking a careful balance between beautiful design and simple usability.
Users have direct access to the constantly updated timetable system, and can easily browse through courses available to make their choice. Most importantly the website is used as the wider campaign ‘root’, with print advertising and banners directing people to view the site.
Halal Journal – News Portal
Completed in May 2009 the new Halal Journal website provides the magazine with a web presence to rival the best online news sites in the region. As the worlds largest publication on the Billion dollar Halal Industry, the magazine’s website is it’s most important marketing tool. Subscribers can view premium articles and the back-end system allows the administrators to manage payments, users, articles, and advertising.
Petrofac – Interactive Presentation
Interactive presentation
Oil companies are constantly pitching for business and demonstrating new ideas but it’s often hard to communicate a complex diagram or field layout through plain old PowerPoint, so why not create something more interactive? The result is a fresh new way of displaying equipment and pipeline layouts for their latest oil field installation. The user can see how the FPSO, Wellhead Platforms, and pipelines interact through a step-by-step navigation, revealing more info as you go along.
BTS Land Capital – Branded Microsite
Our concept for BTS was to create an environment that demonstrates the core values of the brand and add value to their products through interaction and engagement. Users can ‘see’ BTS’s catalogue of properties by viewing floor plans in 3d, and get in contact with BTS directly and easily. Property Developers have been slow to adopt digital media, and the BTS website is one of the first of its kind in Malaysia.
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